Which Car Hire USA Supplier Generates The Most Revenue Per Car?

Hey everyone,

For those of you that like statistics and fact based blogs – come on now, dont pretend like this stuff is boring and you’re not a car hire nerd :) Here are a couple of stats that you might find intresting. Honest! 

While looking at some numbers from a data post from 2011 regarding the amount of cars each major supplier operates versus the amount of revenue generated, we can grab a snippet of which supplier is generating the most revenue per vehicle for car hire in the USA. Its not an exact science but its in the ball park.


Check out these numbers;

Cars in service Total revenue Revenue per car
Avis/Budget 285000 4110000000 14421.05
Dollar/Thrifty 118000 1645000000 13940.68
Hertz/Advantage 320000 4241000000 13253.13
Enterprise/Alamo 920861 11100000000 12053.94


We all know that Enterprise/Alamo is the monster player in the market with almost 1 million cars in the market but its surprising to find they are not the top dog when its comes to getting the most revenue per vehicle.

As you can see above the master’s of milking every last dime out of their vehicles is Avis/Budget making on average approximately$14,421.05 per vehicle.

Now the second hand market has been extremely buoyant for the last couple of years, and this is where the car rental suppliers are really making their profits.

So can we assume that Alamo are selling their vehicles before Budget, therefore not getting the most out of the rental revenue but getting more from the second hand market?

If you liked this post and still have a little ‘nerd time’ left to fill why not check the related blog James posted back in December.



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