An Interview With Frank Williams Of

Hi all,

Yesterday I managed to grab 30 mins with ideas man, Frank Williams, at our offices in Farnborugh.

Frank Williams has been at since 2004, he has pretty much worked in the car rental sector all his professional life, starting from reservations agent and swiftly moving up to management roles. I can easily say he has forgotten more about car hire than I’ll ever know.

At present he is Business Development Director at, however this year you may well have spoken to him on the phone, as he explains below whilst describing his jack of all trades job role.

Describing my job role is pretty hard at the moment. I made a conscious decision at the end on 2010 to spend a lot more time on the shop floor, getting stuck in, taking customer calls, listening to their feedback. I’ve learnt over time and experience that detaching yourself from the basics is recipe for disaster. I make it my general rule to spend at least 1 day a week on the res floor.

Frank went on to add.

My main job role though is to grow the business through technology and my main focus at present has been the usrentacar voucher app. released its first app for the iPhone in April 2011, and to date has had over 1000 downloads, which prompted the release of a dedicated Android app in June.

The idea of the voucher app came about in one of our brain storming sessions.

The in joke regarding these brain storming sessions is that our MD likes to do them at the gym, somewhere that Frank would rather not be.

We wanted to produce an app that would actually be useful for customers and that wasn’t “all about the sale”. The idea of being able to show your phone instead of printing off 4 or 5 page vouchers appealed to us, but as with most things in car rental getting car hire suppliers to agree and recognise the idea took almost 5 months!

The speed in which car rental embraces technology is a bit of a bug bear for Frank.

Yes, it is slightly frustrating when you see the speed in which other industries grasp new concepts to that of car rental. was the first to integrate customer reviews in to their result pages and the first to integrate the facebook like button.

So what about now, are you up to anything exciting at the moment?

Oh yes, I’ve got my hands very full at the moment with three major projects. I can only really talk about two of them though. The first is an update to the usrentacar iPhone app which we are hoping to release in the next month, the release will see a brand new feature which I’m very excited about. We very much see mobile as the future of car rental and want to be at the forefront of any advancement.

The second is the overdue redesign of I’m pretty much at the planning stage at the moment. I’ve got a lot of new idea’s I’d like to implement and I’m also keen to remove some of the features we experimented within the last update, that have quite worked out.

The third?

Ha! The third is a brand new business, which I’m very excited about. Can’t tell you anything at the moment but we’re hoping to launch in beta at the end of this month….

So by all accounts some very exciting developments to come. You can download voucher app free of charge by clicking here.



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