Karl Hendrie Talks usrentacar.co.uk Redesign

Hi all,

As I’ve mentioned in previous posts here at usrentacar we are in the process of redesigning our website, the last redesign took place in November 2009 so a fresh look is slightly overdue.

I managed to grab a couple of minutes with usrentacar.co.uk CTO, Karl Hendrie to ask him about the challenges of redesigning the site.

James: Hi Karl, you’ve been talking about redesigning the site for quite a while , can you tell me why its taken so long?

Karl: We aren’t in the habit of rushing in to major re-designs or changing things for the sake of change, in the past year we have quietly tried out different systems and layouts to find something we are not only happy with but also raises the bar.

J: What kind of research did you do when deciding on the way the redesign would go?

K: Our research never really stops, we are always gathering design and tech features. With this redesign we asked existing customers their opinion of any features they would like to see and importantly the features they use already, we are actually bringing back one feature that our customer’s stated they missed.

J: Can you tell me about some of the challenges you have faced with the redesign?

K: The most challenging part for me was deciding what stayed and what didn’t. We had to really sit down and think about what worked on the site and what was really just for show. Some of the tech I was most proud of in the last redesign is being completely removed.

J: What part are you most happy with?

K: I’m very happy with the look of the new site, its a lot cleaner than previous incarnations and has a modern feel. I’m also excited about the potential of embedding a social culture within the site.

J: Thanks for your time Karl, when can we expect to see the new site rolled out.

K: No problem James, I think the new site could be on course for a roll out in the week commencing the 26/03/12.

So some time this week you can expect to see a new style usrentacar site, as always our friends on facebook will be the first to see it (www.facebook.com/usrentacar.co.uk).



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