Dollar/Thrifty sign Ford Deal

Car rental company Dollar/Thrifty Automotive Group Inc??has agreed to source a portion of its annual vehicle purchases from Ford Motors ?until August 2012 as part of an agreement.

The agreement will allow access to a broader array of products, such as long wheel based vans, and also supplementing its supply deal with Chrysler LLC.?

Dollar/Thrifty confirmed purchases will begin with the 2009 model’s.


Since last year, the three U.S. automakers — in an effort to return to sustainable profitability — decided to cut back on fleet sales to the rental chains. Selling the cars en masse at reduced prices had undercut their value.


Rental operators like Dollar Thrifty, Avis Budget Group Inc? and Hertz Global Holdings Inc?have also been trying to cut their fleet size or keep it in service for a longer period to trim costs and offset the?dip in rental demand.


Dollar Thrifty said its agreement with Chrysler, which remains in effect through the 2011 model year, requires it to buy at least 75 percent of its vehicles from Chrysler to obtain certain volume incentive payments.

Interesting deal from a consumer point of view, is there a particular Ford Model you’d like to rent? A Mustang perhaps?

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