You can be forgiven for not having heard of the new social website on the block, as its still invite only however pinterest.com for me is going to be huge for the travel industry and here’s why…
As described on their website
Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
In the last 6 months visits to Pinterest have risen 4000%, according to TNW in one week in December they received over 11 million unique visitors. Remember they have achieved all this despite being invitation only.
Some companies are reporting greater referral traffic from Pinterest than facebook.
Search Engine Land also points out that Pinterest is a great way to improve your search engine optimisation as it allows you to back link to your own site.
The buzz word of marketeers everywhere, viral marketing refers to marketing techniques that use pre-existing social networks to produce increased brand awareness or to achieve other marketing objectives. A good example of Viral marketing was the Cadbury’s Chocolate’s, Gorilla advert, which was popular on facebook and youtube.
Pinterest’s users are loyal but more importantly, active, which increases the chance for your campaign to go viral their recent additional of pinning to facebooks timeline also adds to the viral opportunities.
Companies should take every opportunity they can to engage with their customers, Pinterest offers a unique and simple way to interact.
We interacted with more customers in the first week on Pinterest than we did compared to the first week on twitter or facebook.
Pinterest also allows users to re-pin or even comment on the information you provide, users don’t have to be following you or “like” you.
Remember when there were tons of independent travel agents on the high street, windows full of holiday offers. Well Pinterest can be that shop window, pin a picture of your holiday, your tour or your car hire offer and add a price to it.
but most importantly…
Selling travel is a very visual experience, hence the use of brochures and companies investing heavily on image based websites for example; four season’s recently spent $18 million on their new website.
Pinterest allows companies to create a board based on inspiring images, these images should promote your destination, tour or even car hire.
Do customers react more to an image or to text?
Can an image say more that words?
For me, facebook, google plus and twitter are the go to sites for companies committed to social media, however I think Pinterest is best suited to travel, I for one wont be surprised when a whole host of companies get on board.