I know this sounds like an April fools gag but Hertz have developed technology that they will look to roll out to 220 of its car hire USA locations that will greatly reduce its use of water in the maintenance of its fleet.
Hertz have hooked up with Green Team Partners LLC a company devoted to tackling problems with water conservation to develop a non-toxic, biodegradable and hyper-concentrated waterless car wash formula and dispenser.
Hertz Chairman and CEO Mark Frissora said;
Managing one of the largest car rental fleets in the world requires a significant amount of car washing. Moving to a waterless car wash system is another innovative way Hertz is addressing both its sustainability and business needs.
Max Krumer, president of Green Team Partners added;
We were very excited to bring our processes and products to Hertz and even more thrilled when Hertz adopted our waterless detailer program for its fleet. To see a large organization put such great emphasis on going green and investing in sustainability efforts is amazing, and we’re glad to be part of Hertz’s efforts.
How does it work?
Car’s can be washed with 6 to 8 ounces of the new environmentally friendly, fully biodegradable solution. Once the solution is sprayed onto the car, the specially formulated molecules lift dirt particles from the car’s paint. It takes approximately 8 minutes to complete the process and will save 130 million gallons of car-wash water annually.
Impressive stuff from Hertz, granted not the most exciting post I’ve ever written but I thought it was important to feature car rental companies trying to counterbalance their global footprint.