In total the U.S. Car Rental market has approximately 1.8 million active cars, the gulf between who actually owns these cars from bottom to top is vast with the top 4 (2012) owning 1.7 million of them!
Here’s the breakdown -
|No. of vehicles||No. of locations (USA)|
|Enterprise Holdings (Includes Alamo Rent A Car,Enterprise Rent-A-Car, National Car Rental)||941,064||6,202|
|Hertz (Includes Advantage Rent-A-Car)||366,000||2,700|
|Avis Budget Group||300,000||2,500|
|Dollar Thrifty Automotive Group||122,000||470|
|Fox Rent A Car||15,000||17|
|U-Save Auto Rental System Inc||11,500||325|
|Payless Car Rental System Inc.||11,000||44|
|ACE Rent A Car||9,000||92|
*The information above is based on data, public documents, industry research and ARN estimates.
Looking at these compiled stat’s you can see why Hertz’s purchase took so long to go through as the FTC were very concerned about lack of competition in the market place.
Yesterday Avis Budget entered negotiations to purchase car sharing leader Zipcar (shown above to own 8800 vehicles) which will again strengthen the hold the top 3 have on the industry.
More and more now the industry is becoming about relationships, as the top 3 break away for the rest its important to be in the right camp. Car Rental Brokers and Tour Operators may have to look at the smaller car rental companies to stay competitive and offer something different. U.S. Rent A Car is in a unique position where we have great relationships with the top 3 and have the freedom to push whoever is offering the customer best value.
One thing I know for sure, 2013 is going to be interesting…