Our good friends at Auto Rental News have just released their annual look at the Car Hire USA market. I always find these statistics interesting and this year even more so, as it gives us our first look at how Avis Budget have done with their acquisitions of Payless and Zipcar and of course the new Hertz Dollar Thrifty brand.
2013 has definitely been a buoyant one for the car rental industry, total revenue for the year is estimated to hit $24.546 billion, a 3.9% increase year on year. The revenue increase could be put down to a gradual increase in fleet which has risen to 1.95 million, a 4.8% increase over the average fleet size in 2012.
Chris Brown, Executive Editor said;
The car rental industry in America is on solid footing. While revenues have reached an all-time high, RPU remains robust, even in the face of rising new car costs and softening used car values.
Here are the stat’s;
As you can see privately owned Enterprise who also operate the Alamo and National brands have almost 1 Million cars in operation which easily makes them the number 1 car rental company in America. These stat’s also show how important it was for Hertz to purchase Dollar Thrifty to cement their position as the number 2 company ahead of Avis Budget.
Another thing these stat’s highlight is the huge gulf between the top 3 car rental companies in the U.S. and everybody else… the number 4 spot is taken by Advantage Rent A Car, a company who has recently filed for bankruptcy!
For me the USA car hire market is in need of deeper competition and whoever gets Advantage Rent A Car could possibly mount a challenge given time.