Car Hire USA shortage for Christmas

Hi all,

Its that time of year again when we begin to re-negotiate contracts for 2010-2011 with our suppliers, all signs so far point towards a price increase across the board of roughly 15%, however we remain positive that we will still be able to offer the most cost effective rentals out there.

The reason for this blog is to advise?you all that?suppliers are reporting that this Christmas will be one of its busiest. From what I understand demand will exceed supply, which is why I’m urging all our customers to book as early as possible to avoid disappointment, especially if your looking to hire a specialist vehicle (convertible, sports utility, large minivan etc). Popular locations like Orlando International are reporting that for the first time in years they may have to issue car category stop sales.

This summer just gone (2009),?we advised the same as above and our suspicions proved correct, as many car categories became completely sold out. From what I can see Alamo look the best equipped to deal with the late rush mainly due to them having the largest fleet.

So in short, to avoid disappointment, booking early really is the key this year.



Will there be enough car hire in the USA to go round?

Well of course there will be you might think!!!

However this might not sound such a stupid question.


Recent reports have suggested that car rental giants like Alamo, Budget and Dollar are looking to trim their fleets by up 25% to help combat the current difficult financial climate, the credit crunch is encouraging car hire companies to focus on efficiency and keeping their fleets as lean as possible.

What will happen?

My immediate concern are peak seasons. Easter, Summer and Christmas are already notoriously difficult to obtain specialist vehicles like convertibles, 4×4′s and 12 seater minivans, so with a capacity trim these will become like gold dust.

With cars at a minimum I think it is inevitable that we will again see a rise in car rental rates across the board. In the last couple of years we have seen a great trend towards last minute car hire bookings, I believe this culture may end up leaving some people without the vehicle they wanted.


Well the obvious is for the car rental suppliers to increase their fleets, but that isn’t going to happen. My recommendation is to book your car hire as early as you possibly can to avoid disappointment and the inevitable price hike.

What are your thoughts on the points raised above? How else can consumers combat this?

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