Would You Take A Discount For A Car Hire With Advertising On It?

Hi all,

Everybody likes a discount and companies like novel ways of advertising, so…

Budget Rent A Car out of Atlanta Airport and Wrap Media Group have teamed up to provide both.

David Berke COO of Wrap Media Group said

Like many other entrepreneurial ventures, this was conceived on a cocktail napkin in a restaurant. We’ve developed a new and unique way for brands to interact with their consumer audiences. The ability to integrate wrapped vehicles, product placement and online interaction into one solution is unparalleled

The USA car rental agency has rolled out the pilot program strictly in Atlanta on  25 rental cars—15 full size vehicles and 10 mid-sized SUVs—these vehicles have been covered, or “wrapped,” with ads for Sheets Brand Energy Strips.

Although the exact promotional rates for the ad-shrouded vehicle vary, according to the Associated Press, one Budget renter was able to get quite a deal. Instead of the usual $400 local rental fee for an SUV for four days, she signed up for an ad-wrapped SUV for a mere $88. (please note this is a local rental and does not include the insurances provided by usrentacar.co.uk)

So this begs the question…

Would you take a discount for a vehicle “wrapped” in Adverts?

Regards,

James,

 car hire USA


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