In todays post we’re going to take a quick look at some of the things we’re looking forward to this year and how they could affect USA car hire. We’ll start with the car suppliers themselves.
Car Hire USA
This year promises to be a very interesting one, Hertz purchase of Dollar Thrifty has really set the cat among the pigeons, my sources tell me that Hertz hope to have completed fleet synergies by the end of quarter 1.
What does this mean you ask!?
Well it means Dollar Rent A Car, traditional competitors of Alamo, suddenly have more of a level playing field to play on, in theory they’ll go from access to 100k vehicles to access to 700k vehicles. This means competition for rentals just got interesting and we’ve already seen some price movement within the market.
How this could affect the market?
We now have 3 major companies controlling the whole of the U.S. Market. Pricing will be watched closely by the governing bodies, who fear that with just 3 companies consumers could be squeezed for additional funds. The rise of spartan brands like Sixt, Fox and perhaps a new Advantage should make sure the market stays competitive.
The Wizarding World of Harry Potter – Diagon Alley
When Universal’s Wizarding World of Harry Potter initially opened in 2007 the theme park industry lost their minds… It was a massive success, it increased footfall in to Islands of Adventure immediately. It was publically and privately a massive success.
Phase 2 is set to open this summer (our friends at Orlando attraction tickets are guessing 18th June) and will feature a Gringotts Bank Coaster and a real working Hogwarts Express, the buzz surrounding its opening is fever pitch. Universal expect it to be a massive hit!
How will this affect car rental?
Well in layman’s terms, its going to be mental! We expect car rental for summer 2014 to sell out, every car, every category. The buzz around Diagon Alley isn’t just strong in the UK, its strong everywhere…
The Brazilians Are Still Coming
Back in the day the UK were the number one visitors to Florida outside of North America, those days have gone through and Brazil is now leading the way. Million upon Millions of Brazilians are holidaying in Florida.
How will this affect car rental?
Its simply supply and demand, although the Brazilians don’t hire the rental vehicles for as long as brits who average about 12 days per hire, they still collect vehicles from key locations like Orlando and Miami. They also tend to holiday at the same times we do, more people collecting vehicles.
So 2014 looks set to be a bumper year and we expect car rental to sell out in the peak periods, Easter, Summer and Christmas. Remember you can book your Florida Car Hire with just a £50 deposit and the balance due 8 weeks prior to departure.
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