Sometimes Less Is More…

Hi all,

A pretty enticing title for something that perhaps isn’t as exciting as it sounds :-) but hey if I’d have written “we’ve amended our filter button” would you really have clicked through to read? No I didn’t think so… well you’re here anyway so you may as well read on…

At the beginning of the year we redesigned our website, I think I may have mentioned it once or twice. Anyway part of the redesign was the introduction of a new results page and new filter options including filter by price, filter by supplier, filter by insurance type and filter by car category.

The idea behind this was to allow our customers to manipulate our results to leave them with the vehicles they were truly interested in, however it never really took off mainly for two reasons.

Firstly it was quite complicated, a lot of options in columns which perhaps was a little too much to take in.

Secondly it was slow to use, with all these options the site was constantly searching for different combinations which ultimately slowed the whole process down instead of speeding it up, as was intended.

So with this in mind we asked a few customers their opinion on what they wanted in our USA car hire filter bar…. and it wasn’t the all dancing filter bar we’d been offering, it was a basic filter option where they could compare different types of car hire category.

So that’s what we’ve given you…Behold…

Now at the top of our results page (where the cars are shown) you will note the filter button, if you click on this you will come face to face with the above image, pick the cars you want a quote on and click the filter button and hey presto, you’ve got your results.

See sometimes less is more…

regards,

James,

 Florida car hire

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