Florida Car Hire Peak Season Charges For 2012

Hi all,

In late July and early August I posted about our suppliers releasing 2012 rates for Florida Car Hire which in itself was a bit of a novelty, in the past we have generally received bookable rates after the Summer peak season has finished, roughly around October time, so the early bird rates were much appreciated.

The interesting thing about these new rates is the introduction of a Florida peak season surcharge. Now I’ve been in car rental for around 10 years and this is the first time I can ever recall our suppliers issuing a peak season surcharge on rentals in Florida for Summer (July and August) and Winter (Christmas) 2012 so far in advance. At present there are peak season surcharges in place in every other location in the states apart from Florida.

We’ve had moments when suppliers have sold out or issued surcharges due to limited volume. They are usually issued a couple of weeks before pick up, at most a month, and are usually on the specialist vehicles like the Convertible and 12 & 15 seater minivans  but we’ve never received a full peak season surcharge a year in advance.

The terrible Tsunami that struck Japan this year caused problems for the car rental companies as supply of maintenance parts all but dried up, this did cause a very real shortage of available cars to rent, which utlimatley lead towards suppliers giving the option to contractors to either take an added surcharge or a very early stop sale.

How does this effect 2012

Suppliers are predicting that demand for USA car hire will exceed supply. Some of the main suppliers have actually decreased the amount of vehicles they have for hire and with a buoyant domestic market suppliers are proving more profitable by selling to their U.S. customer base.

The larger suppliers who have actually grown their fleet, for example Alamo, I imagine will want to protect themselves from the knock on effect caused by other suppliers selling out. I know that sounds weird, as surely they’d be happy with the extra business?

However companies like Alamo Rent A Car have contracts in place with major companies based on availability which they would not want to risk.

In my opinion peak season surcharges in Florida are here to stay for the time being, although over time we may see it become more vehicle specific, convertibles, 7, 8, 12 and 15 seater minivans spring to mind.

Remember these surcharges are not exclusively given to us, these surcharges are levied to all car hire brokers and tour operators in the UK and Europe.

Here at usrentacar.co.uk we are trying our best to swallow as much of the surcharge as possible and pushing our suppliers to extend the early bird rates we have at present for as long as possible, remember you can reserve your Florida Car Hire with a £50 deposit, the balance being due 8 weeks prior to departure.

What’s your take on Florida peak season surcharges?

regards,

James

 Florida car hire

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