Is Now A Registered Trademark

Hi all,

After months of legal red tape and diligent work from our Director of Communications; Frank Williams,®  is happy to announce that our main company brand is now an officially  registered trademark.

Frank Williams said “We are very happy to have finally registered® as a trademark. As our brand continues to grow, the addition of the trademark not only protects us commercially but also enables the consumer to recognise genuine usrentacar websites and services”.

About Trademark Protection

Registering your trade mark gives you the exclusive right to use your mark for the goods and/or services that it covers in the United Kingdom (UK).

If you have a registered trade mark you can put the ® symbol next to it to warn others against using it. However, using this symbol for a trade mark that is not registered is an offence.

A registered trade mark:

  • may put people off using your trade mark without your permission
  • allows you to take legal action against anyone who uses your trade mark without your permission
  • allows Trading Standards Officers or Police to bring criminal charges against counterfeiters if they use your trade mark
  • is your property, which means you can sell it, or let other people have a licence that allows them to use it.

Protecting unregistered trade marks

If you don’t register your trade mark, you may still be able to take action if someone uses your mark without your permission, using the common law action of passing off.

To be successful in a passing off action, you must prove that:

  • the mark is yours
  • you have built up a reputation in the mark
  • you have been harmed in some way by the other person’s use of the mark.

It can be very difficult and expensive to prove a passing off action.

If you register your trade mark, it is easier to take legal action against infringement of your mark, rather than having to rely on passing off.



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